Do you integrate with Facebook?

  1. Overview
  2. Godzilla CRM
  3. Do you integrate with Facebook?

We sure do! We are integrated directly with Facebook's Conversion API (known as "CAPI" for short). This allows your website and automation Flows to communicate to Facebook important events such as Purchase, Add to Cart, Page View, and more.

 

If you plan on doing any sort of advertising on Facebook the CAPI integration is a must for your business. If you dont have CAPI integration then your Facebook advertising is missing a lot of conversions and lowering your ad performance. Recent statistics show 98% of iPhone users are opting our of Facebook's ad tracking which means you have no idea as a business owner if someone clicked on your ad and then decided to buy. This is where our direct CAPI integration with Facebook comes into play for accurate conversion tracking and optimization.


Was this article helpful?