Segments are dynamic, which means they update in real-time as your data changes.
Use the Add Rule button to add a Search Rule to your segment
Contact Info Rules are used to search by the following criteria
Contact list properties such as:
name
zip code
domain name
gender
tags
creation date
anything you've stored in your contact list data as a property
Click the + sign to add additional criteria
Search for contacts that were added in the last X number of days or during a specific date range
List Membership Rules
List Membership Rules find or exclude contacts based on their lists and segments
Message Engagement Rules
Message Engagement Rules are used to search by the following criteria
Contacts who opened or clicked on links in specific messages
Contacts who opened or clicked on links in ANY messages
Contacts who did not open or click on links in specific messages
Contacts who have not open or clicked on links in ANY messages
Whether contacts opened or clicked on links in messages in the past X number of days or within a specific date range
Contacts for whom a message was successfully delivered
Contacts for whom a message was unsuccessfully delivered
The location contacts opened or clicked on links in messages from including country, state, and zip code
Device type, operating system, and browser contacts opened or clicked on links in messages from
Select how search rules pass or fail, commonly known as and/or logic
There are three choices for how the search rules you create can pass or fail for this segment
All
Every rule has to be true. If any of your rules contain false criteria, all of the rules will fail and 0 matching contacts will be returned.
Any
If any rule is true, return matches and simply disregard non-matches.
None
Exclude contacts matching these rules from the segment
Using a Rule Group to add depth with nested all/any/none combinations
Rule groups allows you to create a secondary group of Search Rules with their own pass/fail criteria
This greatly opens up the combination of possibilities
Here we search for contacts tagged as purchasers who have opened their emails from America, but only if they exist in at least one of three specified contact lists.
Click the "Save" button in the upper right to save your segment and see the number of contacts found.
Remember, if "All" is specified for the passing condition, this number can show 0.
Your contact count will increment in real time as your data changes, all segmenting is dynamic.
