Augment your subject line with a preheader

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  4. Augment your subject line with a preheader

Augment your subject line with a preheader

 
 
 
The preheader shows preview text to your broadcast recipients before they open the message, effectively extending the subject line
Here's how dropbox utilizes the preheader to explain their product's value
 
 
The preheader is best used to add additional intrigue and personalization 
 

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